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Tucked away just off Durham Street lies Glenelg’s newest gem, The George Hotel. Perfectly positioned on Jetty Road’s doorstep, this modern coastal retreat is reimagining the way we experience a beachside stay. With a seamless blend of South Australian pride, intuitive design, and panoramic views, The George is fast becoming the ultimate destination for locals and travellers.

As you approach The George, its entrance, subtly set back from the hustle, provides a smooth and private arrival experience. Guests can simply pull in, pull up, and check in. What really sets this hotel apart is the way it caters to every kind of guest.

Whether you’re landing late from a flight or simply value privacy, The George offers digital room keys sent straight to your phone. If you prefer a more traditional experience, their friendly team is ready to welcome you at the first-level reception.

Parking at The George is made easy. A secure level-one car park makes your stay all the more convenient, especially in a bustling seaside suburb. From the moment you step out of your vehicle, it’s clear The George is designed with care and intention.

Corridors fill with natural light and fresh air, a rare find in city hotels, and each one offers a great view that makes you feel connected to the area.

The rooms themselves offer next-level comfort. The Deluxe Ocean View Room is a standout, offering floor-to-ceiling windows and breathtaking views across Colley Terrace, Moseley Square, and the iconic Glenelg Beach. As Tom Taplin, Taplin Group director, explains, “no matter what time of year, whether it’s pouring with rain, blowing a gale, or a golden sunset, you have got a view unlike anyone else.”

Inside, locally made materials bring a South Australian feel to every room. From the locally made cabinetry and plush bedding to the use of Evo haircare products, one of SA’s best-known beauty exports, every detail has been thoughtfully designed to reflect a sense of homegrown pride. As Tom puts it, “We love South Australia, we’re the best state in the world, we make the best products, and we deliver the best service.”

In the lounge, relax on a luxurious king bed [which conveniently splits into two king singles] and enjoy your favourite show on a 65-inch Samsung QLED TV. It’s the kind of space designed for both dreamy escapes and productive work trips, with enough elegance and comfort to feel like your new favourite place to stay.

Whether you’re booking a weekend getaway, hosting out-of-town guests, or searching for a stylish staycation spot, The George delivers an elevated experience that still feels completely relaxed and coastal at heart.

The George is located at 1 Colley Terrace, Glenelg, just steps away from the beach, cafes, shopping and Jetty Road’s lively strip. Visit soon, and discover what a modern South Australian hotel experience is all about.